Rudolph’s rapid rise to prominence was based solely on the old man’s favour. But when the venerable Dr. Claus was forced into retirement for his inadequate diversity policy, the hapless caribou found it difficult to convince the new management of his value to the business. When he presented his PowerPoint, the new CEO ignored his scorecard and just yelled, “You seen a vet about that sore? Get some ointment for that dermatitis on your snout!” Things weren’t looking good.
Rudolph needed a new gimmick to fix his shrivelling relevance – and fast.
He knew just who to call: an Alaskan spin doctor with all the right connections. She’d just finished a national campaign representing hockey in the highest places, so she’d be free to work on his case. With one hoof he deftly snapped open his cell phone. It was time to make the call.
“Hello, Sarah? Hi! It’s Rudie here…”
