Fire meets desire

Bev, our roving fashion reporter, sends this latest update on haute couture:

American fast food chain Burger King is marketing a men’s fragrance with the scent of meat.

Called Flame, the company says the spray is “the scent of seduction with a hint of flame-broiled meat”.

The scent is on sale in New York for $3.99 and through a website that features a variety of romantic images – but no actual burgers.

Its character, the Burger King, is also seen reclining almost naked in front of a log fire with whipped cream.

From the BBC, of course.


Published in: on December 19, 2008 at 5:37 pm  Comments (1)  
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One Comment Leave a comment

  1. I think it is great. Hey, you got a whopper in your pants? It is genius marketing. Those with the scent will be followed around town by a bunch of barking dogs.


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