Bev, our roving fashion reporter, sends this latest update on haute couture:
American fast food chain Burger King is marketing a men’s fragrance with the scent of meat.
Called Flame, the company says the spray is “the scent of seduction with a hint of flame-broiled meat”.
The scent is on sale in New York for $3.99 and through a website that features a variety of romantic images – but no actual burgers.
Its character, the Burger King, is also seen reclining almost naked in front of a log fire with whipped cream.
From the BBC, of course.
I think it is great. Hey, you got a whopper in your pants? It is genius marketing. Those with the scent will be followed around town by a bunch of barking dogs.